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builder marketing guide
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a note to our building partners
Whether you’re new to The George or have been with us since the beginning, you are an essential part of our growing story.
As one of the first touchpoints for future homeowners, you help shape how people see our community, and we want you to feel every bit as excited about what is happening here as we are.
Launched in 2025 by Johnson Development Corporation (JDC), our 1,500-acre community honors the legacy of a remarkable Texas family whose generosity and vision helped shape Fort Bend County. We are building on that tradition with a fresh take on the hometown that inspires connection, creativity, and joy at every turn.
Here, homes are designed to spark pride, schools to ignite curiosity, and gathering places to foster lasting friendships. Parks, green spaces, and trails connect neighbors with nature. Venues for music, art, and cultural experiences keep our community vibrant.
Our amenities are just as thoughtfully planned. They include resort-style pools, a fitness center, abundant parks, and dedicated open space. With our on-site Lifestyle Director, there is always something happening, from festivals and concerts to family activities and seasonal celebrations.
We also enjoy a close connection to our charming hometown of Richmond, TX. Fort Bend County is projected to grow to 2.1 million residents over the next 30 years, and as the county seat, Richmond is perfectly positioned to embrace the economic, educational, and cultural opportunities on the horizon.
The George is proud to be part of Lamar Consolidated ISD, one of Greater Houston’s most respected school districts. With schools located in or near the community, we are committed to supporting our youngest residents in their pursuit of an exceptional education.
Looking ahead, our planned commercial district will thrive thanks to our prime location just 30 miles southwest of Downtown Houston, between I-69 and the Grand Parkway.
This guide is designed to be an integral part of your sales toolkit. Inside, you will find answers to common buyer questions, branding guidelines, community regulations, and other useful details to help you guide clients into life at The George. We’re here to support you, just as you help families build their homes and futures here at The George. Together, we’re going to create something truly special.
Vice President & General Manager
Our Team
ABOUT THE GEORGE
Welcome To A Next-Chapter Kind Of Hometown.
We are a fresh new Texas community buzzing with energy, ideas, and the best neighbors ever. A place for dreamers, doers, builders, thinkers, and folks who believe good things grow where there’s purpose, and a little sunshine. Here, kids find adventure just past the front porch. And neighbors quickly become friends that live like family. We even have a full-time Lifestyle Director which sets us apart and helps bring the community together. From block parties to big ideas, this is where the future of Fort Bend County blossoms.
The George. Live the Legacy.
THE RICHES of RICHMOND, TX
Just west of Houston, the nation’s fourth-largest city, Fort Bend County blends metropolitan access with hometown charm in Richmond, Texas, where The George proudly calls home. Celebrated for its beautiful master-planned communities, thriving economy, and enviable quality of life, Fort Bend County stands out as one of the best places to live in the nation. Add in one of the lowest costs of living in the country and steady growth in energy, healthcare, development, engineering, and entertainment, and you have a community where opportunity and lifestyle come together.
where we’ll hang our hat
Just outside the hustle of Houston, The George brings you close to big city opportunity without sacrificing small town charm. Think world class culture, major employers, and a food scene worth bragging about, just a short drive away. Even better? The George is right in the heart of Fort Bend County, one of the most vibrant, fastest growing areas in the nation. From local boutiques and weekend farmers markets, to parks, festivals, and top-rated schools- you’ll find everything you love about Texas living right here in your new hometown. Located at the sweet spot of FM 2977 and Koeblen Road, The George gives you easy access to dining, shopping, and job centers so you can live, work, and play like you mean it.
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 | GET A LAY of THE LAND Here at The George, connection comes naturally. Parks, trails, and hangouts are part of the plan, giving you places to gather, play, or pause for fresh air. Schools are a short walk away, keeping mornings simple and friendships close. And at the center, amenities bring neighbors together, whether it is a splash at the pool, a workout at the fitness center, or a community event nearby. Here, convenience and community go hand-in-hand, all to create a place that is second-to-none. |
making fun a full-time job
If delight had a job title, this would be it. At The George, our full-time Lifestyle Director will be the magic-maker behind community pool parties, park activities, ice cream socials, and everything in between. They won’t be just planning events, they’ll be connecting neighbors, sparking friendships, and turning every day into a reason to celebrate. How will you know they’re doing a great job? Just follow the laughter, the music, and the trail of popsicle-stained smiles in their wake.
our passion
for potential
We’re proud to be part of the Lamar Consolidated ISD, one of the top-performing school districts in Texas and a place where students are encouraged to grow, explore, and shine. From the first day of school to graduation, kids at The George are surrounded by a culture that builds confidence, sparks curiosity, and celebrates every win—big and small. Whether it’s in the classroom, on the field, or in the arts, students have the support, inspiration, and opportunities to find what they love and run with it.
About Lamar Consolidated ISD:
Lamar Consolidated ISD is one of the fastest-growing school districts in Texas, and it’s easy to see why. It’s home to National Blue Ribbon Schools, state athletic champs, and proud winner of the H-E-B Excellence in Education Award. Even with all that growth, Lamar CISD keeps things smart and steady, offering top-notch programs while keeping one of the lowest tax rates in the greater Houston area. Thanks to great leadership and a big-picture vision, it’s a district that’s not just growing fast, but growing in all the right ways.
lcisd.org: 832.223.0000 • Transportation: 832.223.0280
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Megan Maloney, Realtor Relations Liasion | Realtor relationsMEET MEGAN, Our Realtor Relations Expert |
Realtor Connections
Builder sales representatives can connect with a wide audience of Realtors by hosting one of our CE classes or events. These gatherings bring together our Realtor network and provide valuable face-to-face exposure. To view a complete list of events and classes for Realtors that is being offered by Johnson Development, visit Realtor University.
SCHEDULE & HOST CE CLASSES • REALTOR EVENT SPONSORSHIPS • REALTOR MARKETING CONTACT
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TAXES, DUES,& FEES
| Community Management Property Tax Breakdown | Utilities GAS: Si Energy 888-468-7007 Electric: Reliant 888-890-1536 Research lowest electricity rates at PowerToChoose.com Internet/Cable/Phone: AT&T 877-910-0501 Water: Si Energy 888-468-7007 (reference MUD #237) Richmond Post Office: 800-275-8777 5560 FM 1640, Richmond TX 77469 Trash Collection: Best Trash 281-313-2378 Water Filtration/Reverse Osmosis: Infinity Water 830-777-9158 |
Capitalization and foundation fees*
| RESALE & NEW CONSTRUCTION HOMES | BUYER PAYS |
| Capitalization Fee | 1 Yr HOA Fees ($1,300) |
| Foundation Fee | 0.5% (of the GSP at time of purchase) |
| Resale Disclosure/Lien Estoppel (Transfer Fee) | $375 |
Our commitment to community shines brightest through the Your Community Foundation Committee (YCFC). This initiative invests in the future of The George by honoring its natural surroundings, supporting meaningful programs, and enriching the lives of everyone who calls it home.
How YCFC Works
As The George grows and evolves, YCFC helps guide the way. Funds are collected by the Homeowners Association and directed, with YCFC’s recommendations, toward programs and projects that benefit the entire community. Every decision reflects a shared goal to enhance life at The George in ways both practical and inspiring.
Who Benefits from YCFC?
Everyone who calls The George home. YCFC partners with the Association to support a wide range of efforts, including: • The preservation of natural areas, parks, and trails • Community programs, leagues, and cultural events • Social and charitable initiatives that give back locally • Infrastructure and neighborhood improvements • Art, music, and lifestyle classes that bring people together • Educational and scholarship programs for residents
• The Children’s Catastrophic Fund, supporting families in need
How Funds Are Used
YCFC is made up of appointed residents who work hand in hand with the Association Board to ensure that funds are used wisely and with purpose. Whether supporting environmental preservation, creating new opportunities for connection, or enhancing the shared spaces that make The George special, every initiative reflects a simple goal: to help the community grow stronger together.
*This chart is for summary purposes only and sets forth the 2024 capitalization fees and foundation fees, which are subject to change annually. Lots are also subject to annual Base Assessments. Refer to the Community Charter and Governing Documents for complete details regarding fees that may apply to lots within The George.
WEBSITE: lifeatthegeorge.com
| SOCIAL: @lifeatthegeorge.com | RADIO (Spotify): Boots and Roots by The George |
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buyer personas
The George will attract a wide range of buyers, from families at every stage of life to young professionals and empty nesters. These buyers value safety, family-friendly environments, and easy access to everyday conveniences. They are also looking for communities that reflect their lifestyle, whether that means a lively, energetic atmosphere or a more traditional, close-
knit setting. Together, these buyer profiles offer a clear picture of the audience The George is designed to welcome.
The Millennial Couple
First-Time Buyers | Early to Mid-30s
Claire and Ethan are newly married and ready to buy their first home, eager to find a place that marks the start of their life together. They want more than square footage; they’re looking for a neighborhood that feels warm, genuine, and full of possibility. The George draws them in with its small-town charm and its setting in Fort Bend County, where a diverse and educated community is already thriving. They see tree-lined streets, pocket parks, and friendly neighbors as the ideal backdrop to start a family, and they’re happy to trade a slightly longer commute for the promise of a safe and welcoming place to put down roots.
The Young Family
Move-Up Buyers | Late 30s to Early 40s
Mei and Daniel have two energetic kids and are ready to move beyond their starter home into a place that can keep up with their growing family. They want space to spread out, but just as important, they want a community that will shape their children’s everyday world. The George’s thoughtful, community-centered planning speaks to them: trails to explore, parks to play in, and neighbors who will become friends. They value being part of Fort Bend County’s wave of young families and trust JDC’s reputation for building places designed to thrive. For them, The George isn’t just a home upgrade — it’s an investment in their children’s future.
The Grandparents
Empty Nesters | Late 50s to Early 60s
Rosa and Javier have lived in Fort Bend County for decades and are ready to trade their big family house for something simpler, closer to their children and grandchildren. They aren’t chasing a legacy or a lifestyle statement — they’re looking for peace, beauty, and balance. The George appeals to them with its quiet, understated character, where open spaces are cared for and life moves at an easier pace. They love the idea of walking trails, tree-shaded streets, and a community that values wellness and sustainability. It offers the connection they want and the calm they need, letting them stay near the people they love without giving up their own sense of space.
signage guidelines
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Questions? Contact Carrie Roehling
carrier@johnsondev.com • 281.850.5226
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about the developer
| Houston | Austin | Dallas | Atlanta With decades of experience and unwavering financial strength, Johnson Development Corp has shaped some of Texas’ most celebrated master-planned communities: Cross Creek Ranch, Woodforest, Harvest Green, and more. With over 20+thriving communities active across the country, JDC brings proven vision and enduring momentum to every project. Now, that legacy is taking root at The George, and it’s already becoming something extraordinary. |  |
brand guidelines
Logos
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| Headlines VENEER | Body Barlow Condensed Regular Buttons/Callouts TT TRAVELS NEXT (ALL CAPS)Tagline
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TexturesAged Paper
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Botanicals
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